Every great company has a beginning. Ours is family, hard work and respect for our craft.
We began as a family craft. The father of our founder, Dongyang Li, was already a tailor, and he passed on to his son not only his skill but the principle we still follow today: good clothing is more than fabric and straight seams — it is attention to detail, care for people and responsibility for quality.
In 1992, as trade between China and the former Soviet states was just gaining momentum, Dongyang Li opened our first factory. The family business became large-scale manufacturing, where a tradition of craftsmanship met a drive to grow.
From a family craft to eight specialised factories.
Today we have eight factories, each with its own specialisation. At every one, we pay special attention to material quality, durability, comfort and detail.
We believe true quality is born where experience meets constant improvement. And the real measure of our success is not the number of garments we make, but the trust of our customers and partners.
A new chapter — going global.
The next three years will be a period of global expansion for us. We are entering international markets, building a line of our own sub-brands and aim to offer our clothing to buyers not only in the CIS but worldwide.
Our goal is to compete with world-class companies while keeping what has always set us apart: manufacturing expertise, quality and loyalty to our principles.